A commitment to data privacy is a fundamental part of a business’s licence to operate in the modern economy, according to new research.
Some 84% of consumers identify good data security and the protection of personal information as the key characteristic they look for when deciding where to spend their money.
However, 54% of consumers believe companies may have misused their data in the past and 73% of consumers want to understand more about how their data is used.
And 50% want companies to be more transparent about how their data is used and 48% want companies to make it easier for them to delete their data.
www.cbi.org.uk
