CBI study shows 9 in 10 want data privacy security

A commitment to data privacy is a fundamental part of a business’s licence to operate in the modern economy, according to new research.

Some 84% of consumers identify good data security and the protection of personal information as the key characteristic they look for when deciding where to spend their money.

However, 54% of consumers believe companies may have misused their data in the past and 73% of consumers want to understand more about how their data is used.

And 50% want companies to be more transparent about how their data is used and 48% want companies to make it easier for them to delete their data.

www.cbi.org.uk

Monique Chambers

Monique started succeed in 2018 and indulge in 2011. She has published two apps; Indulge Me GIFT and Indulge Me FOOD and volume 1 of The Artists Directory - Malta, as well as an audio book, Table 7. A PR and Marketing professional by trade with a Masters in Entrepreneurship, Monique's passion is to promote local talent and Malta in general.

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